How Over-regulation made Vicks Ayurvedic: Gurcharan Das

Gurcharan Das | Experiences Under the License Raj | India Before 1991

Gurcharan Das, Author of 'India Unbound' and former CEO of Procter & Gamble India, narrates how it took his father 9 months to get 2 bags of cement to construct their house and about how Vicks got registered as an Ayurvedic product.

According to him, "We got our independence in 1947,but we only got our political independence. We started to get our economic independence only in 1991. The process is an ongoing one and as the reforms proceed we are slowly getting more and more independence."

More Video Stories to Watch...

Consumer Durables since 1991: Abhishek Gupta
The Freedom to Learn from Failures: Sanjeev Prasad
Defence Before ’91: The Absence of Autonomy: Sandeep Bhalla
Mobility: From Distress to Aspiration: Jayati Ghosh
Daily Life Before ’91: The Stifling Lack of Choices : Barbara Lal
The Need for Drycleaning Equipment! : M K Venu